Now, the two forces are joining together again, but this time it will be outside of the studio and arena stages. According to a GQ exclusive, Jay-Z’s Rocawear has partnered up with Pharrell’s Billionaire Boys Club to manufacture and distribute BBC, thus further leveraging its success.

Though the full details of the partnership have not been fully disclosed, GQ is reporting that Pharrell will remain as the creative vision behind the BBC label while Jay-Z will use his business prowess to effectively market the brand.Now, the two forces are joining together again, but this time it will be outside of the studio and arena stages. According to a GQ exclusive, Jay-Z’s Rocawear has partnered up with Pharrell’s Billionaire Boys Club to manufacture and distribute BBC, thus further leveraging its success.

Though the full details of the partnership have not been fully disclosed, GQ is reporting that Pharrell will remain as the creative vision behind the BBC label while Jay-Z will use his business prowess to effectively market the brand.

via: The Atlanta Post

I guess this makes sense for Pharell what with Jay-Z’s business profile, but are people still buying any Rocawear products?

Related posts:

1. Jay-Z Tops Forbes List Of Hip Hop’s 2010 Cash Kings
2. Clippers & Grizzlies Top The List For Pro Sports’ Most-Losing Teams!
3. C’mon Son: MC Hammer Opens Up A MMA Management/Branding Firm!
4. Swag: Nike SB Dunk x Chrome Ball Incident
5. Swag: Jay-Z x Nike Air Force 1 “All Black Everything”